Johnny Rocket started by freelancing for established designers including Sarah Jordan and Jess James. He has designed and made many collections for high profile fashion designers such as Julian Macdonald, Gucci Women, Biba, Stussy, Alexander McQueen and Paul Smith. Throughout this Rocket continues to create pieces for his private clientele, including Jamiroquai and Fat Boy Slim, and recently he produced several commissioned pieces for Kylie Minogue's promotional videos and appearances.